Fashion News

Never miss another lawn campaign launch or formal wear collection, as we keep a lookout for all the latest Pakistani fashion news. You’ll find our daily fashion news to be your dose of discounts, sales, and upcoming collections. Get your hands on pieces before they’re sold out and make the most of the ongoing sales, as we make sure our readers get the best. Our fashion news reports on designers, collections, and celebrities rocking their looks. Leave the work to us as we bring you our top picks of bold and beautiful outfits to select from! 

The Mariyam D. Rizwan Outfits That Made It Everywhere This Independence Day

Inclusivity was undeniably the theme this Independence Day as several fashionistas wore all white to…

gul ahmed
Top 10 Shoppable Embroidered Shirts from Ideas Latest Collection

It’s hot and humid outside – and we mean smelting hot. We are writing, sitting…

Ideas Azadi Sale
Don’t Miss Ideas Azadi Sale with Up to 50% OFF on the Latest Fashion Trends

If you have been waiting to buy new clothes, then you are in luck. Ideas…

Mahira Khan’s Looks For Her Movie Promotions Went From Dreamy To Elegant!
Mahira Khan’s Looks For Her Movie Promotions Went From Dreamy To Elegant!

Mahira Khan stuns us completely with her jaw-dropping looks for her movie, Quaid-e-Azam Zindabad promotions!…

cotton candy clothing brand
A Journey Of Comfort Just Got Sweeter

Have trouble shopping for your little one? Cotton Candy offers a wide range of children’s…

Style your Kids with Ideas Kurta collection
Style your Kids with Ideas Kurta collection

All moms will agree that there aren’t many options for younger boys when it comes…

GulAhmed’s Festive Luxury Collection
Get In the Spirit of Celebration with GulAhmed’s Festive Luxury Collection

With the month of Ramadan well underway, we all know that Eid is just around…

Sachal Afzal | A Style Icon Making Waves
Sachal Afzal | A Style Icon Making Waves

When style meets class there is just one name that pops up in our head…

Celebrate Ramadan and Eid-ul-Fitar with IDEAS Kurta Collection 2022
Celebrate Ramadan and Eid-ul-Fitar with IDEAS Kurta Collection 2022

The blessings of Ramadan extend far beyond spirituality. Besides enriching the soul, this is the…

GulAhmed’s Eid Collection 2022
3 Festive Wear Trends Spotted In GulAhmed’s Eid Collection 2022

With Eid less than two months away, you will be searching for the perfect festive…

Sartoria Di Ambassador
Sartoria Di Ambassador A Luxurious Clothing Brand By Designer Sarfraz Akbar

Sartoria Di Ambassador is a luxurious clothing brand by designer Sarfraz Akbar, situated in the…

‘DECLARE’ – A Fresh and Fabulous Fashion Retail Line By The Yum Group

In the true spirit of its Urdu connotation “Ailaan”, using ‘DECLARE’ as a brand identity…