Mohsin Naveed Ranjha – Based in Lahore, is commonly known for his traditional craft and bold color palette. A household name for luxury couture is one of Pakistan’s leading brands, renowned for its formal and bridal handcrafted outfits, elegant cuts, and mesmerizing embroidery, bound to make a style statement that stands out!
Mohsin Naveed Ranjha has emerged as an enormously talented designer who is effortlessly blending respect for age-old traditional craft with forward-thinking aesthetics.
Sunday had the honor to interview the immensely talented head of production, and the brain behind MNR — Abu Bakar Naveed Ranjha for an exclusive interview to get an inside scoop about their latest collections!
Sunday Exclusive Interview With Abu Bakar Naveed Ranjha
Q. How do you ensure that the quality of the lawn fabric is top-notch?
A. Naming one or even a few would be unfair.
A. I would say Our marketing strategy is the love of our loyal customers that we receive which is worth all the input we put in for them. Our marketing team Led by Amna Khan is always analyzing the customer’s demands and ways to tackle and connect them to the brand’s strategy we love feedback and pivot and turn according to it.
Q. How do you ensure that the brand’s values and vision are reflected in each collection and product?
A. Brand always has a vision that is the lead focus of its product and marketing strategy. We are well aware of our target market as well as our particular aesthetic is always taken on the very same basis so that’s how our collections always speak a certain language. We create from our hearts and not just our heads that’s ranjha.
Q. Given how hot it gets in most of the country, in summers; how did you ensure that the outfits in this collection are comfortable and easy to wear in hot weather?
A. By using high-grade yarn-based fabric and keeping it as natural as far as dyes and finish is concerned so it’s light and breezy for the summer.
Q. How do you maintain a balance between keeping the price point accessible for customers while also using high-quality materials?
A. Product cost price always increases when the quality of the product is not compromised. Our way is to keep markups at a minimum to main an affordable price so we cannot overburden people, especially in today’s situation.
Q. How has the reception been for the Baad-e-Nau Bahaar collection, and what feedback have you received from customers so far?
A. Baad e Nouh Bahaar was our debut lawn collection, and we were a little nervous but had faith in our designs and our fingers crossed. To be honest the response has been overwhelming by the grace of the Almighty and it has added to our ambition to serve our customers with even better and better products in the coming months. There’s no looking back now.