L’Oréal Professionnel, world’s leading professional hair brand will be hosting the first & biggest hair fashion tour in Pakistan. This professional hairdressing event is bringing together LA FRENCH philosophy, renowned international Ambassador Tareq Rizk from Lebanon, 600 L’Oréal Professionnel stylists, 150 influencers and top education in three cities across Pakistan namely Karachi on 11 th February, Lahore on 13 th and concluding in Islamabad on the 15 th of February 2020.
We can look forward to a wide range of activities that will feature multiple techniques with L’Oréal
Professionnel signature hair fashion. Hers what we know currently of the event.
L’Oréal Professionnel Hair Fashion Tour will be kicking off with discovery, innovation and inspiration via Masterclass with Tareq Rizk from Lebanon – he has 25 years of experience in the beauty industry and has been a L’Oréal Professionnel Ambassador for the past 5 years. Tarek will introduce the “LA FRENCH Philosophy: Art of Hair coloring” to more than 600 hair stylists and partner salons. LA French is a tribute to L’Oréal Professional’s roots and to the quintessentially natural and chic French style.
In the midst of it all, L’Oréal Professionnel will also be unveiling the new Majirel Glow, a new hair coloration range that gives neutralized finish and extreme luminosity. The Hair Fashion tour is a game changer for the hairdressing industry in Pakistan, as it introduces ACCESS – The world’s largest digital learning platform for salon professionals to provide education & training on product launches, digital upskilling, trend discovery, technique mastery and business management.
The highlight of the evening will be the impressive fashion show where the hair will be the star.
We had a quick word with Junaid Murtaza Country Manager Pakistan about L’Oréal Professionnel Hair
Fashion Tour, he said “As the leader of beauty industry and first choice of partner for salons, it is our
responsibility to help the industry reinvent itself and transform the beauty experience for the consumers
when they visit a salon”