As the government continues its efforts to attract foreign investments, a London-based major international property investment company, Daniel Johns Group has launched its real estate venture in Islamabad, Pakistan.
Daniel Johns Group has successfully delivered real estate projects internationally and now it is all set to invest more than $1 billion in less than 10 years in Pakistan.
British Pakistani Khalid Iqbal Bhatti said, “As we say we don’t just build properties, we build futures, the ultra-modern nine-storey Ce La Vi development consisting of 450 luxurious serviced apartments, prime office, retail and leisure space over one million square feet will not be merely a building, it’ll be a community, which everyone will be proud of,” he said.
The DJ Group founder and chairman said the project was all about his passion for Pakistan and innovative approach to property investment, which would culminate in an iconic and first-class development benefitting both investors and end-users.
He said for the first time, fully-serviced and luxury apartments would be designed with exclusive aesthetics and cutting-edge technological features. “Uniquely, the apartments will have relaxing garden spaces and will benefit from a designer shopping mall, grade “A serviced” offices, the first-ever 9D multiplex cinema, award-winning food outlets, and five-star UK-branded spa specializing in skin care and makeup”.
Khalid Iqbal Bhatti said he saw Pakistan as a potential market and therefore, he wanted to offer a place predominantly to overseas investors, where they would stay for a holiday period at no cost and which would be managed and rented for the remaining months to deliver reasonable returns.
“Our approach of property development says goodbye to the old days of overseas buyers having to first source and buy land, then build the property only then to start the time-consuming task of managing the properties in such a way that it is maintained not only to receive a healthy return but also to provide the overseas buyers themselves with a home, which they will only use at most for one to two months of the year,” he said. The DJ Group chairman said his group had mastered the art of investment in the Ce La Vi development with a focus on encouraging people not simply to buy property but to buy for their future.
DJ Group’s investment in Pakistan shall boost the confidence of foreign investors to capitalize the opportunities in Pakistan.
The event`s PR was handled by Dr. Rana Asif Hussain from THOR – The House Of Rana.