Recently, the famous clothing brand Almirah came up with a remarkable campaign titled “Almirah Aur Tum.” Right from its launch, the campaign grabbed everyone’s attention and turned heads with its impactful message and captivating approach. It sent out a message of bringing a fundamental shift in women’s lives—an awakening to self-care and self-prioritization, unburdened by the weight of external demands. It actively encouraged women to invest in their own well-being and carve out precious moments of self-care. Check out the DVC below:
Women tend to have a natural inclination to prioritize others before themselves. They willingly put their dreams on hold, their aspirations tucked away in the corners of their hearts, as they devote themselves to the happiness and well-being of those they hold dear. Whether they are playing the roles of a mother, sister, or daughter, they often put the needs and well-being of others ahead of their own. This tendency stems from a deep sense of compassion, nurturing instincts, and a desire to support and care for those around them. However, “Almirah aur Tum” brings forth the idea that women also deserve to prioritize themselves at times, engage in self-care, and pursue their own passions and dreams. And that, by nurturing their own needs and desires, women can ultimately enhance their ability to contribute positively to the lives of others and achieve a sense of balance and fulfillment.
The DVC had some really powerful lines to invoke the spirit of self-prioritization, self-care, and self-appreciation in women. It appreciated women for what they do:
‘Tum wo ho jo kisi Hero se kum nahi,
such pooch to tum jesa kisi mein dum nahi’
And then applauds them for how beautifully they manage and balance their work and family commitments without complaining. It then moves on to ask women whether they ever appreciate themselves for what they do every day:
“Jo haasil kiya hai uspe khud ko shabaashi deti ho?
I’m so proud of you. Khud ko ye kehti ho?”
While also encouraging them to follow their heart and choose everything best for themselves.
“Jesay shauq se chunti ho kapray,
Har khushi vesay hi chuna karo na!”
Concluding it with a powerful line: “jab tak tum main tum ho na tab tak sab kuch theek hai”,
The brand’s emphasis on self-appreciation and self-love invites women to recognize their own worth and value. It reminds and urges them to celebrate their unique qualities, talents, and accomplishments. By cultivating self-appreciation, women can cultivate a deep sense of self-love, confidence, and authenticity, allowing their inner radiance to illuminate their lives and the lives of those around them.
Drawn to the DVC’s transformative potential and Almirah’s unwavering commitment to empowering women, social media celebrities became fervent advocates of this beacon of self-love and self-discovery. With their powerful platforms, they used their voices to amplify the brand’s message, inspiring millions to embark on their own path of self-prioritization.
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Well-known actress and VJ Anoushey Ashraf saw Almirah’s DVC and shared how it inspired her to think about herself and what makes her happy. She shared how prioritizing herself makes her happy and encourages her followers to do so too.
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Similarly, social media influencer Dr. Syeda Urooj Fatima was all praises for Almirah’s DVC since it reminded her that she was the main character in her life. She also highlighted the importance of figuring out the things in life that make one happy and take out time for it and striving for it.
Apart from that, many other celebrities and social media influencers also found Almirah’s effort truly a remarkable one on their part and shared their take on the DVC with their relevant messages. These included Saheefa Jabbar Khattak, Humna Raza, Nyla Raja, Shanzay Sheikh among many others.
The genuine appreciation expressed by these influential individuals resonated deeply with their vast followings. As their words spread across social media platforms, the brand’s message gained momentum, reaching corners of the digital world. Social media magazines and women from all walks of life also shared the DVC on their platforms.
The brand also introduced a TUM filter on Instagram and we also saw women using it to support the message.
In short, through its transformative message, Almirah has made an attempt to empower women to rewrite the narrative of self-sacrifice, reminding them that their own well-being is not a luxury, but a necessity. It inspires them to embrace self-care rituals, prioritizes their passions, and embark on a journey of self-discovery and fulfillment.