To fully connect with the audience, a brand needs to have a splash of sentiments and warmth in their campaigns. Maria B. that has been popular among us for years now always makes sure to find this synergy with her patrons to make every collection relatable and to establish a bond with them that is just unbreakable. The designer has previously featured faces that are most loved by the public and this time again, she chooses our favorite on-screen couple Affan Waheed and Ramsha Khan from the drama serial “Shehnai” to perk us up at this blissful upcoming occasion.
The light comedy play “Shehnai” is a grand family affair where you witness love, romance, heartbreak, sadness, and relationships. Ramsha and Affan are paired on screen for the first time and their sweet chemistry is winning hearts. Setting the trend as always, Maria B. further built upon this chemistry and created a heartwarming campaign that is a lovely reflection of the same.
If we look at the campaign, it’s a series of visuals of a newly married couple experiencing a range of emotions together that can only make sense to a woman who is going to celebrate her first Eid after the wedding, far from her parents and siblings, alongside her husband and new family.
Maria B’s new Eid collection Virasat exhibits different phases of every woman’s “Pehli Eid” which is not just about dresses to wear on the occasion of “Chaand Raat” and “Meethi Eid” but also about the beauty and significance of relations, values, tradition and occasions. The campaign for the collection has a mix of emotions attached; it gives your mood a spark of joy when you feel sad while missing your parents on Eid and a sense of belonging with the new family and of course your life partner.
From wearing a gorgeous black gharara on “Chaand Raat” adorned with ravishing embroidery and celestial cuts blending well with the color of your mehndi to donning a bright peach angrakha early morning with a bowl of sheer khurma in your hand; Virasat is a complementary addition that you need on this delightful occasion. Where Ramsha looks stunning in every piece adorning Maria B.’s jewelry, Affan also makes a picture-perfect appearance wearing Muneeb Nawaz.
Virasat is a promise of Maria B. to every woman’s first Eid after the wedding to embellish their aura with their gorgeous collection and a magnificent variety to choose from. Ranging from subtle and lighter tones to dark and brighter floral print material, as vibrant as a long array of delicious food from Sheer Khorma to Kababs on the table, this collection has got you covered.