L’Oréal Paris, the global beauty brand, took the Pakistani Beauty Market to new heights with the dazzling debut of its innovative creation, the Elvive Hyaluron Moisture shampoo, in Pakistan. The vibrant city of Karachi played host to an exclusive event that brought together influencers, media maestros, social dignitaries, and journalistic luminaries.
Captivating the audience with an air of anticipation, Vardah Aziz, the charismatic face of L’Oréal Paris, unveiled the transformative product, showcasing its unparalleled advantages. The spotlight also fell on the premiere of the product’s television commercial (TVC), igniting a wave of enthusiasm among the guests. The Consul General of France in Karachi, the distinguished Monsieur Alexis Chahtahtinsky, added an extra layer of prestige to the occasion with his presence.
Renowned dermatologist, Dr. Maleeha Jawaid’s expertise illuminated the ingenious incorporation of hyaluronic acid in haircare, a phenomenal hydration ingredient with the ability to retain an astounding 1000 times its weight in water. This innovation ensures 72 hours of hydration for hair, alongside promising greater shine and vibrancy.
Commenting on the event, Qawi Naseer, Managing Director of L’Oréal Pakistan, shared, “L’Oréal Paris Hyaluron Moisture Shampoo launch signifies it’s unwavering commitment to redefining beauty standards and pioneering cutting-edge solutions for the Pakistani Consumer. This groundbreaking product reflects our dedication to elevating haircare and empowering individuals to embrace their unique beauty.”
L’Oréal Pakistan has consistently demonstrated its continued commitment to the nation by spearheading revolutionary advancements in the beauty industry. With a rich legacy of innovation and a deep understanding of local beauty needs, L’Oréal Paris has become a trailblazer in delivering innovative products that cater to the diverse and unique preferences of Pakistani consumers.