Adventure motorcycle fans in Islamabad, take note! Dewan Motors inaugurates BMW Motorad Facility in Islamabad. The company already has facilities available in Karachi and Lahore. The newly launched Islamabad facility is now a third home for motorcars leading the GS category in Pakistan.
The success story of BMW motorcycles started in 1923 with the BMW R 32. BMW Motorrad builds fascinating, dynamic motorcycles from long-distance enduros to racing bikes, exclusive luxury touring motorcycles to cool urban bikes. With long distances and harsh weather conditions, BMW’s Motorrad bikes, also known to be the leaders of the premium segment, offer long-lasting comfort and support. Therefore, with better and improved adventure bikes, adventure bikers can now venture on these new transport engines with supreme heritage and cutting-edge German technology. With the induction of homologated bikes and leaders in the adventure industry the two-wheeler biking market is said to have boomed quite massively over the last two years.
The Motorrad Centre was inaugurated by Mr. Dewan Yousuf (Chairman, Dewan Motors Private Limited), Ms. Nabiha Yousuf (CEO, Dewan Motors Private Limited), H.E. Mr. Alfred Grannas (Ambassador of the Federal Republic of Germany), Mr. Zaeem Ul Haque (Director of Operations), and the iconic Pakistani rockstar, Mr. Umair Jaswal (who is also BMW Motorrad’s Brand Ambassador in Pakistan).
Commenting on their latest adventure, Mr. Zaeem Ul Haque, Director Operations, Dewan Motors stated, “BMW Motorrad die-hards in the capital city can now heave a sigh of relief, as we inaugurate our facility to provide international levels of sales and aftersales support for their prized possessions in their own city to enjoy the freedom of endless expanses.” BMW Pakistan also offers its Motorrad fans a 3-year warranty, truly something unheard-of in the market.
An iconic rockstar, a true adventure bike enthusiast and now a Brand Ambassador for BMW Motorrad in Pakistan, Umair Jaswal shares, “Motorcycling is my way to experience life, an instant feeling of freedom and happiness. I am delighted to be a part of Dewan Family and being associated with such a strong and universally renowned brand as BMW Motorrad.”
To access exact locations for BMW facilities across Pakistan, visit www.bmw-mottarad.com.pk or stay updated via their Facebook (@MotorradDewan) and Instagram (@Motorraddewan) pages.