Photos of Pakistani male celebrities have been making rounds on social media with their fingernails painted as a part of the Polished Man campaign. It raised speculation amongst the people as to why these celebrities were painting their nails and posting about it.
The campaign, although an international one, was spearheaded by Shaniera Akram, the wife of Wasim Akram and social rights activist, took to her social media to introduce the Polished Man Campaign which displays the softer side of men in the country to raise awareness about child abuse. Through this campaign, Shaneira continues to share the photos of many famous Pakistani male celebrities and wrote, “Some of the toughest men Pakistan has ever produced are showing their softer side & coloring one nail to represent the millions of children who suffer every day at the hand of an adult. Our Pakistani heroes say ‘We WILL NOT tolerate child abuse in our country’.”
With the rise of cases of sexual abuse against children in the year 2020, the need for a campaign that gets people talking about the real issues is at an all time high.
Talking about Child Abuse is better than not talking about Child Abuse! We need to infiltrate peoples homes in Pakistan with the necessary conversations around this topic. And if a man colouring his nail can spark a wave of awareness, then so be it! Man up,Colour your nail today
— Shaniera Akram (@iamShaniera) October 18, 2020
Several celebrities have joined the Polished Man campaign such as Wasim Akram, Bilal Ashraf, Adnan Siddiqui, Shahzad Roy, Humayun Saeed, and Mikaal Zulfiqar joined the cause by posting their selfies with their fingernails painted.