Shaan-e-Pakistan Announces Pakistan’s First Phygital Fashion Summit 2021

Whether it be art, music, fashion or food, Shaan-e-Pakistan remains the undisputed platform, creating a cultural exchange between countries, adding to the positive image of Pakistan. After five consecutive years, CEO & Founder Shaan-e-Pakistan (Pvt.) Ltd., Huma Nasr officially announced the SEP Fashion Summit 2021. The announcement was made earlier this month at an exclusive Press Conference held at the Koel Gallery, Karachi.

The Press Conference began with an exclusive fashion presentation with a LIVE music performance by an emerging musician Safeer Jaffery, followed by the official announcement made by Huma Nassr. The event was hosted by actor and model Hira Hussain with notable attendees, including A-Listers from the fashion industry and journalists, including the likes of Deepak Perwani, Asim Jofa, Munaf Mansoor Ali, Umar Sayeed, Aamna Isani, Javed Sheikh, Saqib Malik, Imran Kureishi and more. The setup for the event was specifically developed keeping all COVID SOPs in check, including social distancing in an outdoor venue with ample room for guests. Wearing masks was made mandatory for all attendees.

The official music score for the Fashion Summit titled ‘Chalta Ja’ has been created by the
talented Hussain Dossa and features Shehroze Hussain. Official partners for SEP Fashion
Summit 2021 include Novacolor by Nasr Khan, Dolce Vita Home, The Social Squad, Koel
Café, Hussain Dossa and The Seen to name a few.

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Scheduled to take place in Karachi, Lahore and Dubai, SEP’s Phygital Fashion Summit 2021 will also be broadcasted digitally to audiences worldwide. Commenting about what fans can expect from it, Ms. Nasr elaborated, “I am pleased to announce the first Phygital Fashion Summit in Pakistan. Owing to the ongoing COVID situation world over, we have curated this Summit as an exclusive physical event with limited invite-only attendance and also decided to go digital for the masses to be a part of the Summit. Shaan-e-Pakistan aims to initiate a much-required conversation regarding the underlying issues that the fashion industry faces at present and thus open avenues for a flourishing industry that welcomes new talent with open arms. Our motto has always been to create opportunities and grow together for a better and thriving Pakistan. The international SEP Fashion Summit 2021 is planned to have fashion maestros, style icons, models and other prominent individuals from the industry come together in the presence of younger emerging talent and aspiring students. The discussions are based on current issues our fashion industry faces as well as solutions addressing what can be done to help bring about a positive change. We hope to make this a bi-annual affair to keep the dialogue going.”

We eagerly await more details to be released by Shaan-e-Pakistan!

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