Didem Balcin is the new cover girl in town. Here is why:

Considering her sempiternal fame, Didem Balcin has once again become the talk of the town by dint of the recent campaign that she picked out for one of Pakistan’s leading fashion brands, Maria B. The designer is here with another remarkable bustle of the year that has surpassed all other clothing brands in terms of creativity, exposure, fame, and diversity. One of the biggest campaigns of the year, MariaBxDidemBalcin, showcases Maria B’s latest Winter Linen Unstitched Collection consisting of Velvet, Jacquard, Pure Marina, Palachi, and Woven shawls.

Sounds like a grand winter affair!

Collaboration of Entertainment industry internationally plays a great role in strengthening a bond by building up people to people contact. Maria B’s participation through her brand and this magnificent campaign has highlighted our gesture of peace and friendship towards Turkey and its people.

Known for her role as ‘Selcan Hatun’ in the recently popular TV series “Ertugrul”, Didem was considered the best choice as the lead muse for this luxury Winter Linen collection. Exhibiting Maria B’s artistic and exquisite designs, Balcin beautifully merged into Pakistani culture giving aesthetically pleasing vibes of her own Turkish touch that was quite evident in her charming personality throughout the campaign.

Maria B. likes to stay aligned with her audience that keeps her apprised of every single activity that is happening in the world of fashion, lifestyle, and entertainment eventually connecting the brand with the best around the globe. Collaborating with the international celebrities that are fully adorned and loved by the public in Pakistan was definitely a fantastic step taken by the designer.

Looking at the magnificent collection, we have to say, this is what you all need in your wardrobe to rock and roll each winter party. Warm hues, elegant prints, and intricately opulent embroidery; Maria B.’s new collection is an amalgamation of luxury and sophistication.

No doubt, Maria B. looked super delighted to have worked with such a great team owning a beautiful attitude and sheer professionalism. Turkey is definitely a place of beauty, diversity, and relish. Since we are very well connected to this country in terms of great diplomatic relations and cultural similarities, the collaboration did not look outlandish at all even to the viewers.

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Knowing her love for Turkey, we have seen Maria visiting the country for years but this time, it was the most special experience with regards to their brand’s image because, certainly, it was huge.

Didem’s amicable personality and ever so refreshing aura has put undying zip and energy to each print that makes them befitting and desirable for women of every age. And most importantly, her graceful mien and the way of carrying each attire indicates that the collection is designed for ALL!!!

From 1999 till date, Maria B. has always come up with unique and extraordinary work that has always given back to society. Having started with one retail outlet and a small stitching unit where Maria’s sole focus was to provide ready-to-wear fashion that reflected an elegant fusion of East and West, today MARIA.B. is one of Pakistan’s most diverse fashion brands with prêt-a-porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons as well as fragrances all within one affordable label. Now, the brand has an extensive retail network of 24 outlets comprising of both standalone outlets and mall outlets across the country, while also exporting to international destinations including India, UK, USA, Bangladesh, UAE and Qatar. This time, she has entered the Turkish’ fashion and entertainment market with yet another great concept.

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