Anum Ahmed’s Eponymous label redefines Pakistani dressing through a contemporary take. Working along the philosophy less is more her ensembles are striking and impactful.
Her ensembles bring an amalgamation of western aesthetics to traditional wear, redefining silhouettes and continually propelling boundaries for affordable luxury clothing.
A mix of bold and delicate details, clean lines and a hint of drama are Anum Ahmed’s signature.
Karachi- based designer Anum Rajwani Ahmed is a graduate from the Indus Valley School of Art and Architecture, Karachi. She started her Womenswear label in 2018.
The winter festive collection is named ARASH meaning dazzling or radiant. The collection features floral motifs and geometric patterns drawing inspiration from and paying an ode to Mughal architecture. Ensembles are rendered using fine resham, ZarDozi, dabka, pearls and gotta.