With the much anticipated Pakistan Super League (PSL) X set to begin this weekend, a wave of excitement and energy has swept across the nation. Making it more delightful is the partnership between CLEAR MEN and Peshawar Zalmi, a team known for its promising performance and a star-studded line-up of players.
Cricket, a sport that is played and enjoyed in every household in our country, is a game of high performance that requires physical endurance, mental toughness, and relentless confidence. Playing this game in rising temperatures and increased humidity is no walk in the park. While performing in intense weather conditions, athletes tend to get sweaty, itchy scalps and dandruff, making them uncomfortable and affecting their overall performance. And no one understands that better than CLEAR MEN. This partnership with Peshawar Zalmi emphasizes scalp health’s importance in achieving optimal performance and confidence, both on and off the pitch.
Studies reveal that men’s scalps are five times more inclined to get dandruff than women’s because of a weaker scalp barrier. Realizing this specific problem, CLEAR MEN has scientifically formulated a product specially tailored to address men’s scalp issues. Its Triple Anti-Dandruff Technology combats dandruff and fortifies the scalp shield, allowing men to persevere through the physical demands of daily lives and their athletic performance. By doing this, CLEAR MEN is promoting a culture of self-care and empowerment among men.
Peshawar Zalmi, a team demonstrating resilience, and consistent high performance over the past decade in PSL X, aligns perfectly with CLEAR MEN’s mission to promote “Dandruff-Free Confidence” among men. Through this campaign, both brands highlight the shared values of strength, discipline, and courage needed to rise as an exceptional performer in their profession as well as in their daily life.
The campaign is designed to deliver a fan-centric experience, combining entertaining and engaging on-ground activities to build a lasting impression. From immersive match experiences in VR Cricket Zones to interactive scalp health games that combine fun while learning about the distinct traits of men’s scalp, the campaign covers it all. Not only that, the lucky fans will have a chance to win match tickets, meet their favorite Zalmi players, and grab exclusive team merchandise!
This partnership seeks to create awareness of the importance of personal hygiene and self-care among the youth nationwide who are working relentlessly to create their futures, both as individuals and professionals. In a society where men’s self-care is still taboo, the unique collaboration between CLEAR MEN and Peshawar Zalmi is here to create a deeper understanding of how important scalp care is to a man’s self-image and confidence.