In a spectacular display of horological excellence, OMEGA hosted an exclusive, star-studded event ‘Tales of Precision, to commemorate OMEGA’s illustrious legacy of precision, style and luxury in collaboration with their local partners Sonraj and Collectibles. The over 175- year-old Omega brand was founded in 1848 by Louis Brandt in La Chaux-de-Fonds, Switzerland.
The elegant celebration took place at the bespoke Omega boutique in Dolmen Mall Clifton, Karachi on December 14th, 2024. As the clocks struck 7 pm, Karachi ‘s crème de la crème gathered to purview the majestic showcase of OMEGA’s most iconic timepieces.
OMEGA’s Rich History
As the invitees mingled and admired the stunning timepieces on display, while being served delicious savoury hors d’oeuvres; sweet condiments and rounds of steaming coffee provided by Espresso, they were treated to an intimate journey through OMEGA’s rich history. From the iconic Speed master to the elegant Constellation, each watch showcased at the event was a testament to OMEGA’s unwavering dedication to precision, innovation, craftsmanship, and style.
Like the intricate mechanisms of a fine timepiece, the event was carefully crafted to showcase the iconic Swiss luxury watch brand’s legacy and was buoyed by the invitees’ shared passion for these timeless attributes.
The evening was graced by an impressive array of distinguished guests, including cricket legends Javed Miandad, Moin Khan, Zaheer Abbas, and Saleem Yousuf. Hockey icons Islahuddin Siddiqui, Hasan Sardar and Samiullah Khan also attended, highlighting OMEGA’s long-standing association with sporting excellence.
The evening’s vibrancy was further amplified by the presence of luminaries from Pakistan’s television and film industry, including Behroz Sabzwari, Nauman Ijaz, Bushra Ansari, Rubina Ashraf, Shabbir Jan, Nadeem Baig, and Javed Sheikh.
Eminent socialites and Media influencers also added to the evening’s glamour, cementing it as a highlight on the city’s social calendar.
Supermodel Mushk Kaleem kept the evening ticking along smoothly, expertly hosting intimate sit-down interviews with Omega owners and asking them to share their experiences about acquiring and owning horological pieces from the iconic brand, ensuring seamless engagement between guests, media, and watch enthusiasts.
Company of Collectibles
Rameez Sattar, CEO of Sonraj, the mother company of Collectibles, expressed his pride and honour in hosting event of OMEGA’s ‘Tales of Precision,’ glowingly stating:
“As one of the foremost leaders in Pakistan’s watch industry, we are both proud and honoured to host OMEGA’s ‘Tales of Precision.’ This gathering brings together key supporters of the brand and watch aficionados to honour OMEGA’s distinguished legacy. Additionally, it offers an ideal opportunity to present OMEGA’s latest models to our esteemed guests while enhancing our shared enthusiasm for exquisite craftsmanship in horology.”
‘Tales of Precision was a resounding success, with guests and watch connoisseurs alike marvelling at and departing with a deeper appreciation and a renewed sense of admiration for OMEGA’s timeless pieces and the brand’s unwavering commitment to precision and luxury which will undoubtedly continue to inspire generations to come. ‘Tales of Precision’ was, indeed, time well spent.