Lahore, Pakistan | 23rd January 2026, LAAM Fashion Week (LFW), Pakistan’s first runway-to-e-tail fashion platform, has announced the participating designer and brand lineup for its inaugural edition, set to take place from 31st January to 3rd February 2026 across four days in Lahore.
A Platform Showcasing the Full Spectrum of Pakistani Fashion:
Designed as a comprehensive showcase of Pakistan’s fashion ecosystem, LFW brings together high-street and prêt brands, manufacturing brands who have successfully completed the LFW Ramp Readiness Programme (RRP), luxury fashion houses, couture ateliers, and bridal designers – reflecting the full depth, diversity, and scale of Pakistani fashion today.
Indeed, LFW is built on the belief that craft, creativity, and commerce must coexist. The platform highlights Pakistan’s rich artisan heritage while pairing it with a modern, digital-first retail model that enables global access and real-time consumer engagement.
Luxury, Couture and Bridal Designers Headlining LFW 2026:
The inaugural edition of LFW will feature the following lineup of luxury fashion houses, couture ateliers, and bridal designers: Ali Xeeshan, Deepak & Fahad, Fahad Hussayn, HSY, The House of Kamiar Rokni, Karma, Mo by Mohsin Tawasuli, Nomi Ansari, Rizwan Beyg, Sadaf Fawad Khan, Saira Shakira, Souchaj by Mehak Junaid, Summat, Tena Durrani, Zainab Chottani and Zainab Salman.
Each designer represents a distinct design philosophy, aesthetic language, and contribution to Pakistan’s evolving fashion narrative – spanning couture, luxury prêt, and bridal wear.
In addition to luxury and couture showcases, LFW will present a curated selection of high-street and prêt brands, along with manufacturing brands that have completed LFW’s Ramp Readiness Programme (RRP). Participating brands include Agha Noor, Allure by Izna Hamza, Amna Ilyas, Bin Tayyab, BulBul, Golmohar by Asif Chaudhry, Haseens, Khuda Baksh Creations, Kiara, Kibo, Lulusar, Meerak, Meeral, MISL, Mohagni, Mushq, Panache Apparel, Pehnawa by Bin Akram’s, Rang e Haya, Sana Safinaz, and Urge Pret, collectively representing the breadth, scale, and evolving commercial strength of Pakistan’s fashion ecosystem.
LFW Hot List: Spotlight on Emerging Fashion Talent
LFW will also introduce LFW Hot List, a dedicated showcase spotlighting rising talent and next-generation designers from industry-accredited institutions including the Indus Valley School of Art and Architecture (Karachi) and the Pakistan Institute of Fashion Design (Lahore).
This multi-segment approach underscores LFW’s commitment to showcasing every tier of the fashion value chain, from design and craftsmanship to technology, commerce, scalability and retail readiness.
In line with LFW’s runway-to-e-tail model, all high-street, prêt, and manufacturing collections will be available for purchase immediately following their runway showcases through LAAM’s digital platform.
Collections from luxury and bridal designers will be made available for retail in a phased manner following the shows, ensuring alignment with each brand’s category, production timelines, and bespoke craftsmanship processes.
As part of the broader LFW programme, LFW will also unveil “LFW Presents”, a special curated showcase celebrating garments that have shaped Pakistan’s fashion history.
Global Livestream and International Reach of LFW 2026:
LFW will be streamed live worldwide across 120+ countries and 7,800+ cities, marking the largest global broadcast of Pakistani fashion to date.
The first edition of LFW reflects a deeper and more meaningful shift within Pakistan’s fashion industry – one where years of growth, scale, and commercial maturity have created the confidence for Pakistani brands to invest back into their own ecosystem. With Pakistan’s leading fashion platform, LAAM, at the forefront, and Pakistani fashion retail brands Haseens and J. stepping forward to support the platform, alongside Pakistani partners such as Skynet, PostEx, Bookme, and IGI General Insurance, LFW marks a moment where the industry begins to actively shape and sustain its own future through indigenous, industry-led growth.
LFW is co-founded by LAAM and Design651 with HSY as the Event Director, Nabila and N-Gents as the Official Style Partners, Maheen Kardar as the Designer Experience Director, Kollaage Concepts as the OOH Partner, and Lotus as Strategic Communications Partner along with livestream and connectivity by AI Solutions.
Press registration for LFW is now open. Editors, journalists, broadcasters, photographers, and digital content creators may apply for accreditation by emailing: 📩 press@lotuspk.com. Accreditation is subject to approval and capacity constraints to ensure a curated, high-quality media experience.
For more information, visit:
Website: www.laamfashionweek.com
Instagram: https://www.instagram.com/laamfashionweek
TikTok: www.tiktok.com/@laamfashionweek
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About LAAM Fashion Week:
LAAM Fashion Week (LFW) is a next-generation fashion platform redefining how Pakistan’s fashion industry engages with the world. Driven by the vision of uniting creativity and commerce, LFW presents and transforms high-impact runway storytelling into real-time digital retail experiences. Through Pakistan’s largest digital platform for fashion retail, LAAM, every look seen on the runway is shoppable online at a dedicated LFW website. Through its seamless integration of runway showcases and technology, LFW empowers designers and brands to reach global audiences, scale their businesses and create unprecedented access to South Asian fashion for consumers worldwide.
About LAAM:
LAAM is the world’s largest South Asian fashion discovery platform, making South Asian fashion accessible to the world. As the biggest curator of Pakistani fashion brands across all sizes and scales, LAAM empowers millions of global consumers to discover and buy authentic, quality-sourced fashion reliably while enabling local fashion businesses to digitize, scale, and showcase their creativity to a global audience. With over 3.5 million monthly active users, 120K+ unique products, 1,500+ vendors, and shipping to 120+ countries and 7,800+ cities, LAAM has established itself as a market leader in fashion e-commerce.
Beyond discovery, LAAM provides end-to-end infrastructure through its “Fulfillment-by-LAAM” model, managing advanced warehousing, shipping, and data-driven analytics to optimize supply chain decisions. With an 85,000 sq ft warehouse capable of handling 650K units of inventory, a 90% on-time delivery rate, and a stellar customer NPS of 80+, LAAM stands at the intersection of fashion, technology, and logistics — bridging cultures while driving growth for South Asian fashion globally.
About D651:
Design651 (D651) is a strategic management company working at the intersection of fashion, design and creativity. It builds brands that set industry benchmarks and shape culture, blending global best practices with local insight to deliver industry firsts, strategic partnerships and defining events. D651 draws on over three decades of its founder’s experience in building enduring brands and fashion platforms, channelling this legacy into work that resonates creatively, performs commercially and sustains long-term impact.
