Established in 1978, House of HANIF is a family owned luxury retailer and Pakistan’s largest destination for handcrafted jewellery and Swiss watches, generating annual revenues exceeding USD 2 billion. With flagship locations across Pakistan and an international presence in Dubai, HANIF represents more than 20 prestigious Swiss watch brands alongside an exceptional collection of fine jewellery, certified diamonds, and high jewellery creations.
For over four decades, HANIF has set the benchmark for luxury, craftsmanship, and trust, serving collectors, investors, and discerning clientele. Renowned for authenticity, innovation, and excellence, House of HANIF continues to strengthen its position as one of the region’s most respected names in luxury watches, jewellery, and bespoke creations.
