As Eid approaches, the season brings with it a renewed sense of celebration, togetherness, and timeless tradition. This year, SAPPHIRE, one of Pakistan’s most beloved fashion retail brands, welcomes the festive spirit with the launch of its all-new Unstitched Eid Collection, a vibrant ode to color, craftsmanship, and cultural beauty.
Fronted by the effortlessly graceful Ayeza Khan, the face of the campaign, the collection captures the essence of Eid through luminous designs, rich festive tones, and an elevated approach to unstitched dressing.
Designed for every moment of the Eid journey – from pre-celebration gatherings to the day itself -SAPPHIRE’s latest collection is thoughtfully curated into three distinct edits: SUKOON, ANDAAZ, and RAUNAK.
SUKOON – Comfort Meets Festive Charm
True to its name, SUKOON embodies ease, softness, and everyday elegance. This edit is crafted for those who want to celebrate Eid in comfort without compromising on style.
Featuring breathable fabrics, uplifting hues, and delicate design details, SUKOON offers the perfect wardrobe for daytime Eid moments – from intimate family brunches to casual festive visits.
It is a collection rooted in simplicity, made special through thoughtful color stories and effortless wearability.
ANDAAZ – Semi-Formal Styles for Eid’s In-Between Moments
Eid is not just a day; it is a season of preparation, shopping, and celebration leading up to the big moment. ANDAAZ is designed for these vibrant in-between occasions.
Perfect for Chand Raat, Eid bazaars, festive dinners, and evening outings, this semi-formal edit features more elevated embellishments, statement prints, and graceful silhouettes that feel celebratory yet wearable.
ANDAAZ is where tradition meets modern flair – bringing sophistication to every step of the Eid countdown.
RAUNAK – The Formal Eid Day Statement
For the grand celebration itself, RAUNAK takes center stage.
This formal edit is created for those unforgettable Eid day moments – when dressing up becomes part of the joy. Rich embroidery, striking festive palettes, and luxurious detailing define RAUNAK, making it the ultimate choice for a standout Eid look.
It is bold, radiant, and undeniably festive – a true reflection of Eid’s spirit of grandeur.
A Celebration of Color, Culture, and Craft
With Ayeza Khan leading the campaign, SAPPHIRE’s Unstitched Eid Collection becomes more than fashion; it becomes storytelling. Each design speaks to the beauty of Pakistani tradition while embracing a modern, fashion-forward sensibility.
From comfortable daytime ensembles to formal Eid statements, SUKOON, ANDAAZ, and RAUNAK ensure that every woman finds her perfect festive expression this season.
This Eid, step into celebration with SAPPHIRE – where every thread carries joy, and every color tells a story.
