Some years pass quietly. Others leave a mark.
2025 was the kind of year we felt while it was happening. In the comments we read late at night. In the clips we rewatched before publishing. In the conversations that stayed with us long after the cameras were turned off. For Sunday Times, this year was not just about putting content out into the world. It was about watching people sit with it, respond to it, argue with it, and sometimes simply enjoy it.
That is not something numbers alone can explain, but they help tell part of the story.
Unscripted with Ozan Khan: Conversations That Defined Sunday Times 2025
When Conversations Slowed Everything Down,
Early on, it became clear that audiences were craving something different. Not louder voices or faster edits, but space. Space to talk. Space to listen. Space to be real.
Unscripted with Ozan Khan became that space:
Hosted by Ozan Khan, the show did not try to chase moments. It let moments arrive on their own. Guests were not pushed toward headlines or viral soundbites. They were allowed to be thoughtful, funny, reflective and sometimes vulnerable.
Why Long-Form Celebrity Interviews Resonated in 2025?
The episode with Urwa Hocane and Farhan Saeed felt less like a celebrity appearance and more like sitting across from people who were willing to talk honestly about their lives and their journeys. Viewers stayed. They commented. They shared clips that meant something to them.
Then came Ahad Raza Mir. And later, Mahira Khan and Fawad Khan together. Each episode carried its own energy, but what stayed consistent was the way audiences responded. People did not just watch. They watched all the way through.
By the end of the year, audiences had spent 6,589,321 minutes watching Sunday Times content on YouTube. That number still feels unreal when written down. Millions of minutes. Millions of small choices where someone decided to stay instead of scroll away.
Sunday Yaps: Honest Conversations That Connected With a New Generation
The Joy of Talking Without Trying Too Hard,
Alongside Unscripted, Sunday Yaps found its own rhythm.
It was lighter. More playful. Sometimes opinionated, sometimes just fun. And that was the point. Sunday Yaps did not pretend to be anything other than what it was, a place for easy conversation with people who had something interesting to say.
From Saif Ali Khan to Kanwal Farooq: Moments That Stuck
The episode with Saif Ali Khan expanded the conversation beyond borders, while the episode with Kanwal Farooq connected deeply with younger viewers who saw themselves reflected in her presence and perspective.
What made Sunday Yaps work was its honesty. It did not overthink itself. It trusted that people could tell when a conversation was genuine.
Sunday Times Covers 2025: Faces, Fashion & Cultural Shifts
Covers That Started Conversations of Their Own.
If videos were where people stayed, covers were often where they stopped.
Urwa Hocane & Farhan Saeed: A Cover That Spoke Beyond the Image
This year, some covers lingered longer than expected. The Urwa Hocane and Farhan Saeed cover became one of the most talked about, not just for how it looked but for what it represented. Familiar faces, evolving narratives, a sense of where celebrity culture is heading rather than where it has been.
Ahad Raza Mir, Khushhal Khan & the Covers That Sparked Debate:
Covers featuring Khushhal Khan, Ahad Raza Mir, Naeemer Khan, and Ramsha Khan with Khushhal Khan each found their own audience. Some sparked admiration. Some sparked debate. And that was okay.
When Audience Demand Shapes the Narrative:
Perhaps the most telling response came from the Ahad Raza Mir cover. Over 45,000 comments poured in asking for one thing, a cover featuring Ahad Raza Mir and Dananeer Mobeen together. It was specific, persistent and passionate. It reminded us that audiences do not just consume what we publish. They imagine what could come next.
Pop Culture Moments That Brought the Internet Together:
When the Internet Fixates Together,
Not everything that resonated this year came from within our own productions. Sometimes, it was about recognizing what people were already obsessing over and joining them there.
Why “This Summer I Turned Pretty” Became a Shared Obsession:
Posts around This Summer I Turned Pretty became one of those moments. People spent more than 600 hours engaging with Sunday Times content around the show. Reading. Commenting. Arguing over characters. Reliving scenes.
It was fun. It was emotional. And it showed how pop culture can bring strangers together in surprisingly intimate ways.
Listening to the Audience: How Comments Shaped Sunday Times Content
One of the biggest lessons of 2025 was learning how much listening matters.
The comments section became a kind of open newsroom. People told us what worked. They told us what they wanted more of. They told us when something moved them or missed the mark. And instead of treating that as noise, we treated it as part of the conversation.
This year felt collaborative in a way that is hard to plan but easy to recognize once it happens.
Looking Ahead: Gratitude, Growth & the Future of Sunday Times
As the year comes to a close, what stays with us is not just the content but the people behind the screens.
The viewers who gave us their time.
The readers who cared enough to comment.
The guests who trusted us with their stories.
In 2025, time was the most valuable thing anyone could give. And again and again, people chose to give it to Sunday Times.
For that, we are grateful.
We move into the next year knowing that formats will change and trends will shift. But if 2025 taught us anything, it is this. When you treat conversations with care, people stay. And when people stay, something meaningful begins to happen. Sunday Times continues to explore culture, conversations, and creativity through original interviews, covers, and pop culture storytelling.
