Islamabad, February 18, 2025 – Banking as we know has changed forever. Gone are the days of long queues, endless paperwork, and rigid banking hours. In a world where everything is just a tap away, easypaisa digital bank is redefining convenience with its bold new campaign: ‘easy wala bank’ because banking should be as easy as everything else in life.
Pakistan has officially entered a new era of financial accessibility with easypaisa digital bank, the country’s first incumbent digital retail bank, now commercially approved by the State Bank of Pakistan (SBP) under its Licensing and Regulatory Framework for Digital Banks. This is more than just another step in digital transformation, it’s a complete banking revolution, built on the idea that people shouldn’t have to go to the bank when banking can come to them.
With ‘easy wala bank,’ easypaisa is eliminating the barriers that have kept millions of Pakistanis from fully participating in the financial system. No more paperwork, no more waiting in line, no more wasted time. Whether it’s opening an account, making transactions, investing, or accessing credit, everything is now instant, secure, and right at your fingertips.
easypaisa’s transition into a Digital Retail Bank is a defining moment for Pakistan’s financial sector,” said Rifah Qadri, Executive Director, Marketing & Communication, easypaisa Digital Bank. “We are not just introducing digital banking; we are building a future where banking is truly effortless, inclusive, and accessible to all. ‘easy wala bank’ is more than a tagline, it’s a promise that reflects our commitment to empowering every Pakistani with secure and convenient financial solutions in a quirky and fun way, that everyone will enjoy.”
“With the launch of easypaisa digital bank, we’re redefining financial convenience with innovative products,” said Farhan Hassan, Head of easypaisa Wallet Business. “From digital term deposits to seamless lending, we’re setting new standards in accessibility and security. ‘easy wala bank’ is our promise to deliver effortless banking, everything just a tap away. It’s not just about digitizing banking; it’s about removing friction and ensuring no one is left behind. No branches. No waiting. Just easy banking.”
With 50 million registered users, a 31% female customer base, and 2.7 billion transactions totaling PKR 9.5 trillion processed in 2024, easypaisa has already revolutionized how Pakistan manages its finances. Now, as a fully digital bank, it’s set to redefine financial solutions with even more innovative and advanced offerings for users across the country.
Experience ‘easy wala bank’ today. Visit www.easypaisa.com.pk or download the easypaisa app now!