There is something beautifully personal about unstitched fabric, the way it allows every woman to create her own story. That philosophy sits at the heart of SAPPHIRE Women’s Unstitched, the brand’s most-loved and best-selling category.
This Fall/Winter, SAPPHIRE celebrates tradition, and texture through its Women’s Unstitched Collection, fronted by none other than Yumna Zaidi, one of Pakistan’s most admired actors.
A New Season with Yumna Zaidi
The campaign, shot against a Fall/Winter palette, captures Yumna in layered, modern silhouettes that still hold the warmth of heritage. She brings grace and relatability to every frame, whether draped in deep jewel-toned khaddar or soft, minimal Light Khaddar designed for Pakistan’s southern climate.
Her presence feels effortless, reminding us why SAPPHIRE continues to lead the conversation in contemporary fashion for women, bridging tradition and trend with every collection.
Khaddar vs Karandi: The Fabric Debate
As the Fall/Winter season arrives, a familiar debate resurfaces across Pakistan’s fashion circles: Khaddar or Karandi? While Karandi’s silky finish appeals to some, SAPPHIRE proudly stands by Khaddar, the fabric that carries warmth, structure, and cultural identity.
In a thoughtful move, SAPPHIRE introduces Light Khaddar, an adaptation tailored for milder southern winters. It preserves the texture and richness of Khaddar while offering breathability and comfort—proof that innovation and tradition can coexist beautifully.
Craft, Comfort, and Contemporary Style
The SAPPHIRE Women’s Unstitched Fall/Winter 2025 collection blends craftsmanship with modern sensibilities. Expect intricate embroideries, sheesha-kari accents, and block prints across Statement, Daily, and Luxe lines, each telling a unique story of artistry and versatility.
From earthy neutrals to vivid winter hues, every design reflects SAPPHIRE’s commitment to quality fabric and elegant detail. It is fashion that feels as good as it looks—timeless, wearable, and distinctly Pakistani.
