Pantene HUM Showcase: A Weekend of Fierce Fashion is Coming

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Listen up, Karachi – The Pantene HUM Showcase is set to enter its 3rd year with another grand show at Pearl Continental Hotel from the 18th-20th of April 2019.

Constantly expanding boundaries, HUM Showcase is now considered a benchmark in the categories of pret, couture, high street brands and luxury wear. It continues to grow and flourish and introduce cutting design to audiences both locally and internationally and has launched and promoted many of our best designers.

The Showcase will kick-start the fashion frenzy weekend with an exclusive brunch on the 17th April, followed by the main show on subsequent days. Powered by TUC, and with Fair & Lovely as its beauty partner, HUM Showcase will feature 21 of the country’s upcoming young designers as well as long established icons showcasing their unique collections.

Showcase also brings to the ramp an exciting mix of local and international models. With veteran industry insiders playing vital roles in this creative endeavor, the 3-day event promises high-end fashion of an extraordinary level as pioneer couturier Rizwan Beyg returns as Show Director, while Raheel Rao, publisher of Diva Magazine, will be acting as Senior Fashion Consultant and Advisor.

“HUM Network has given the local fashion and entertainment industry an array of platforms to not only present talented designers and artists to the global audience but also to raise the bar of creativity with the quality of content presented. We started bridal couture week and the world now knows the intricate and beautiful work of our designers and their craftsmanship. In the same way, local pret, couture and luxury wear industries needed to be introduced to people around the globe and HUM Showcase, within a very short span of time has taken over the fraternity with its top of the line production values resulting in high-end fashion on the ramp and via broadcast globally. Our team has worked successfully to project home-grown talent locally and internationally and will endeavour to do so by continuing to work and give talented people the chance to showcase their work on such platforms.”

 – Sultana Siddiqui
President, HUM Network

Introducing designer debuts alongside Pakistan’s most celebrated brands, the illustrious lineup includes: Zonia Anwaar, 9Lines, Deepak & Fahad, Emraan Rajput, Hussain Rehar, Image, Jazib Qamar, Jhirki – Block Prints by Wardha Saleem, Khaadi Khaas, Mahgul, Mona Imran, Natasha Kamal, Neelo Allawala, Outfitters, Sublime by Sara Shahid, U & I by Umer and Imrana, Zaheer Abbas, Munib Nawaz, Hassan Shehryar Yasin, Rizwan Beyg and Sana Safinaz.

The 3rd Edition of Pantene HUM Showcase features Team Nabila, N-PRO and N- GENTS as the official hair & makeup partners, with backstage management by Production 021.Official photography by Arsalan Bukhari, and DJ Yousuf Kamal will be handling music, while Mind Map Communications will partner on both digital & PR management.

We can not wait for a weekend of true glitz and glamour – so stay tuned to our social media platforms as we bring you all the coverage!

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