Bows & Buttons is a new designer children’s wear venture by Hina Hashim andTehmina Muzaffar, catering to young girls from the age of 1 to 12 years. It offers a great selection of party and cotton frocks as well as wedding wear for the little ones. We chat with the lovely ladies behind this amazing new brand about handmade frocks, competition and their stance on inspiration versus replication:
What led you to start a childrenâ€™sÂ clothingÂ brand? How long has it been?
Timmy: Arriving back in Pakistan after years overseas I was at a loss to findÂ good qualityÂ ready to wear for my grandchildren so I started to initially make their clothes. TheÂ responseÂ and requests that I started receiving form friends and relatives got me started on the idea to start a designer line for children with a price range that would be affordable for all.Â This was more than 2 years ago.
Hina:Â WithÂ the arrival of my daughterÂ TanyaÂ I was in the same dilemma as every young mother is inÂ Pakistan. So when Timmy Apa came back fromÂ BruneiÂ and started work on her first exhibition I realized that this was a niche that would be different to enter into and really needed so we decided to partner ourÂ expertise together.
Tell us about your background training?Â
Timmy:Â I amÂ from the generation that learnt the art of stitching and working with tailors from our homes designing our own clothes. Living with myÂ NanoÂ I learnt the art of choosing fabrics and putting together laces to create unique designs from the best teacher.
All your clothes are handmade tell us a little about the process. How do you manage quality control?
The fabrics and laces for dresses and frocks are mostly purchased from different countries keeping in mind the line or theme we have for a particular collection. Wedding wear that is a new line we have launchedÂ and wantÂ to incorporate locally purchased fabrics. Each design is carefully crafted keeping in view costing so that we can maintain our pricing. I work closely with the tailors to ensure quality to the last final detail of the outfit.
Three words to describeÂ your brandÂ
Quality, Style and Comfort
When people come to bows and buttons what should they expect?
We have Personalized service for our fashion conscious little clients as well as ready to wear. Our clients can expect to find a wide range of outfits they can choose from and in the size they need. Also if they want some thing specially designed we will go the extra mile to do a customized design forÂ them.
You take inspiration from?
How do you deal with competition?
I feel there is really no issue of competition at this stage as this market still has room for more as we are only covering just one aspect of the needs of this young clientele. I think our attention to detail is what sets us apart and the pride we take in each one of our creations.
Whatâ€™s the next step?Â
We have already taken our first exhibition to Rawalpindi and hope to continue with our exhibitions in Islamabad, Karachi, Peshawar ,Quetta and eventually of course Inshaâ€™Allah want to launch our outlet.
What are you working on now?
We are working on our new spring and summer collection to be launched in March.
What are your views on the inspirationÂ VsÂ Replication debate?
ForÂ usÂ weÂ work on inspiration,Â we design eachÂ outfit according to the fabric and the best way it will enhance the look of our little clients. Any of our creations that may bear resemblance to any other is purely coincidental.