“J. Fragrances has lived up to its name by introducing yet another exquisite perfume in collaboration with a beloved superstar,” said Ahmed Ali, Brand Manager at J. Fragrances & Cosmetics. “We have and will continue to increasingly enrich the lifestyle market with one exclusive product after another. Here’s to many more of our signature fragrances to come!”
J. was established in 2002 with a unique philosophy to revive the country’s cultural heritage in terms of apparel and soon an recognisable clothing brand in South East Asia. Ever since venturing into the fragrance category, J. has yet again proven its versatility; with exquisite scents ranging from Oriental to French, for both men and women, J. has collaborated with treasured, influential personalities.
And now, the unparalleled perfume range of J. Fragrances has expanded yet again. The Era, fragrance of Shahid Afridi, is the latest sensation to enter the roster and the buzz around it has already started taking over the country by storm now that it has been officially launched.
Denoting a new era in Shahid Afridi’s momentous life, this latest sensation is composed of citrus, wood and amber as the main notes. The fragrance is housed in a stylish bottle aptly shaped like a cricket bat, with Afridi’s iconic celebratory “starman” pose cut in a shiny, silver plate in the front.