PFDC L’ORÉAL PARIS BRIDAL WEEK 2014: DAY-1 JOURNAL

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The Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day 1 of the fourth consecutive PFDC L’Oréal Paris Bridal Week 2014 [#PLBW2014] a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the 2014 – 2015 bridal season.

The first day of Bridal Week opened with couturier HSY, followed by Sania Maskatiya. Along with showcases by Asifa & Nabeel, Saira Shakira and Karma Red. Make-up for Day-1 was done by the creative team at Maram & Aabroo for womenswear and Khawar Riaz for menswear.
HSY

PLBW Day 1 opened with iconic designer, HSY, participating at the PFDC L’Oréal Paris Bridal Week platform for the fourth consecutive time with his new luxury bridal couture collection titled “Divine.Decadence”. The inspiration for the collection stems from the designer’s travels and from his reflections of his 20 years in the industry. As its name reflects, “Divine.Decadence” is a manifestation of HSY’s vision regarding contradictions in our society. Hence, the collection endeavored to fuse two sources of inspiration, conflicts and challenges, within the designer’s own journey and his own vision of these contradictions particularly with respect to women and the way they are viewed in our society.

 

 

Sania Maskatiya

Following HSY, the coveted House of Sania Maskatiya showcased an exclusive bridal collection titled, ‘Ara-Ornaments’ which draws inspiration from the art of ornamentation and features decorative motifs and techniques used over centuries infused with signature Sania Maskatiya cuts. This was the second time that Sania Maskatiya participated at PLBW. With intricate floral patterns juxtaposed with geometrics, the collection presented a unique take on bridal couture, which aspired to appeal to the modern bride by merging celebration with sophistication, and whimsy with elegance.

 

 

 

 

 

Asifa & Nabeel

Asifa & Nabeel’s collection for PFDC L’Oréal Paris Bridal Week was titled “Meena-Maniratna” inspired by the reel and real life of Meena Kumari. This collection comprised of shades and motifs of the jewellery worn by the acclaimed Meena Kumari in her films. The bridal collection was a modern interpretation of that traditional era and manifested the richness of the luxurious lifestyle of the beautiful Meena Kumari through the use of dynamic colours such as tangerine, gold and harbour grey with traditional thread work, dabka, pearls, stones and chandi pati on pure chiffons, silk, organza and jamawars with layering and fusion cuts.

 

 

 

 

Saira Shakira

Following Asifa & Nabeel, Saira Shakira’s bridal collection for PFDC L’Oréal Paris Bridal Week was titled “A Midsummer Night’s Dream” after Shakespeare’s famous work, as the designer duo believes that no one has portrayed love in all its glory and dimensions better than him. Saira Shakira experimented with delicate and sheer fabrics such as nets and laces, with cuts that were predominantly eastern, comprising of lehngas, kaftans and a sari embellished with a mixture of dabka kora, nakshi along with thread work, beading and Swarovski crystals. The colour palette included midnight blues, pinks and mints for the precious fairies and plums purples and lilacs for royalty.

 

 

 

 

Karma Red

Karma Red, led by design director Maheen Kardar Ali, showcased “The Lotus Raj Collection” at the finale of Day 1. Inspired by the subcontinental essence and identity comprising of the monsoon, the exquisitely diverse flora ranging from the melancholy nargis, the velvety heady gulab, the sweet rainy frangipani and the fragrant pure motiya, the grand majestic fauna, the classic tea trolley, the sparkly independence day firecrackers, old family homes’ courtyards, the iconic romantic cities, the quintessential traditions, the history of our childhoods and the memories of the generations past, “The Lotus Raj Collection” consisted of five capsule collections: ‘RajKumari’ which set the mood as strong, glamorous, flirty and fabulous; ‘Uns’ which takes its inspiration from the magic and detail of flora, first love and the vanilla sky of the monsoons, beautiful, serene and fairy tale like; ‘Aatish’ inspired by ‘Thakuranis’, warrior queens, age old precious metals and fiery firecrackers; ‘Saj Dhaj’ inspired from the traditions, colours and adornments of the subcontinent and ‘Raj’ which embodied passion, obsession, pure beauty and the celebration of coming full circle. The brand’s showcase also featured children wearing customized pieces from the “The Lotus Raj Collection” who walked the ramp along with the industry’s leading runway models.

 

 

 

 

 

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