The Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day 1 of the fourth consecutive PFDC L’Oréal Paris Bridal Week 2014 [#PLBW2014] a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, make-up and hair trends, fusing to create the ‘look’ for the 2014 – 2015 bridal season.

The second day of bridal week opened with early evening bridal showcases by Shamaeel Ansari and Fahad Hussayn, followed by the Bank Al-Falah Rising Talent Show featuring Akif Mahmood, Seher Tareen, MAHGUL, Wardha Saleem and Sofia Badar. After the debut show, Zara Shahjahan, Ammara Khan and the Ali Xeeshan Theater Studio. Make-up and hair styling for Day-2 of PFDC L’Oréal Paris Bridal Week 2014 was done by the creative team at Nabila’s with male models styled by NGENTS.

Shamaeel Ansari

Day 2 of PFDC L’Oréal Bridal Week was opened by Shamaeel Ansari, who made her PFDC platform debut with her bridal couture collection, “The Wedding”. The collection comprised of pieces for all wedding functions including bridal outfits for, mayun, mehendi, , nikkah and even for sisters of the bride and groom. The ensembles had been designed on rich silks, thread embroidered surfaces, antique vintage gold coiled work, recreation of embroideries and antique tankas in zardozi with thread work. Shamaeel had used shorter cuts for young girls, dramatic moods and embellished coats, wearable by all ages. With a distinct color palette including shades of saffron, burnished metallic, dramatic black, marrakesh reds and pristine ivory, the collection focused on mother of pearl tones for nikkah wears, bright vintage looks for main events and saffron incorporations in embroidery and threadworks. Jewellery for the designer’s showcase was provided by Waseem Jewellers.







Fahad Hussayn

Following Shamaeel Ansari, Fahad Hussayn presented a bridal collection titled “Putlighar”. A visual comment on socio-political anthropology, hierarchies and the rise and fall of love lost to war, Fahad Hussayn’s bridal collection featured a wide spectrum of print museum couture editions hand embroidered with 3D cutouts, vintage tones and amalgamation of traditional craft with new age techniques and cuts to make beautiful, timeless and elegant pieces. Traditional zari work, 3D embellishment, threadwork and vintage tone of tilla on printed bases had been used. With a colour palette inspired by Cholistan and Thatta dolls, Fahad’s collection depicted the royalty ruins and leftovers throughout the region. This collection also portrayed a bit of Cholistan, offered some glimpses into colonialism and the Ranjit Singh eral, which comes with the signature Fahad Hussayn trousseau and bridal looks for both men and women. A perfect blend of aristocratic grandeur and avant-garde glamour. Renowned TV personality Wiqar Ali Khan participated in the designer’s showcase as a showstopper.






Rising Talent Show

The Bank Alfalah Rising Talent Show commenced with a collaborative capsule collection featuring 5 ensembles, each designed by the individual participating designers using the Bank Alfalah signature blue and white corporate theme as their inspiration. This was followed by individual presentations by each designer.

The Bank Al-Falah Rising Talent Show commenced with designer Akif Mahmood’s collection ‘Virasat’. The womenswear collection took its inspiration from an imaginary character envisaged by the designer; a Queen of the Sub-continent who was influenced by different ruling families that have been in power in different eras of the Sub-continent, such as the Sikhs, Nawabs, Rajputs and Mughals. Dynamic shades of maroons, golds, greens with hints of purple on cholis, organza and other layered sheer fabrics were observed during the showcase.






The second showcase in the Bank Al-Falah Rising Talent Show was presented by designer label MAHGUL, who showcased a collection titled “A Wild Rose”. The collection was MAHGUL’s first bridal ramp showing and explored the designer’s interpretation of modern femininity that speaks of comfort in one’s own skin and where elegance is effortless. With a colour palette inspired by the hues of the setting sun, one observed silhouettes that were based in the concept of layering and bridal wear as separates. Indeed synonymous with the name of the collection, the silhouette and embellishment inspirations metaphorically drew on the wild rose that grows unabashed by its own vivacity, reveling in its bold bursts of colour - strong, yet delicately balanced in its layered assemblage. The collection was predominately based in fabrics such as nets and heavy silks with embellishment in silk and gold threads, feathers and mother of pearl. For this debut bridal collection, MAHGUL also introduced bespoke bridal footwear clutches and pieces of jewellery.





Following MAHGUL, was designer Seher Tareen who made her bridal debut at the Bank Al-Falah Rising Talent show with a collection named “The Emperor’s Assassins”. The collection drew its inspiration from the Chinese cult motion picture ‘Hero’ which was directed by cinematic master Zhang Yimou. The capsule collection of womenswear featured Chinese motifs such as dragons, cranes and calligraphy, meticulously embroidered on rich textures such as velvets with layering in luxe fabrics such as net and organza. The colour palette of the collection followed the colour theory incorporated in the film; starting with black, then red, followed by blue, going into green and finishing off with white, with each look showcasing one distinct colour.






The fourth showcase of the Bank Al-Falah Rising Talent show at PLBW 2014 was presented by designer Sofia Badar, formerly known as Sofia Chishty, with a bridal collection named “Tilism”. Tilism, which means magic, was a collection inspired from the wardrobes of royals of the east and west and a fusion of both together. The label used chiffons, charmuese silk, organza and net with cuts that were an amalgamation of soft form and very structured silhouettes. The embellishments were also a mix of traditional beading and salma work with silk thread embroidery that featured the use of Swarovski crystals for a modern feel. The collection’s colour palette comprised of midnight blue, hot pink and pale powder pink with accents of pistachio green and orchid.




The final showcase of the Bank Al-Falah Rising Talent show at PLBW 2014 was made by fashion designer Wardha Saleem who showcased her new bridal collection, ‘Madhubani by Wardha Saleem Bridal 2014’. The exclusive womenswear collection took its inspiration from Madhubani Paintings, a unique style of Indian painting, which is one of the oldest art forms originating from the Mithila region of Bihar. The collection had cropped jackets, long nets and ensembles based in pure net jamawar, chiffon and silk in a dynamic colour palette featuring gold and other vibrant shades. The collection incorporated the creative use of layering of different separates to create diverse and distinct looks.






Zara Shahjahan

The late evening shows began with designer Zara Shahjahan who showcased a new diverse range of bridals. “A Folk Tale” was an amalgamation of dramatic colors, oriental prints with heavy eastern embellishments and marked a significant departure from Zara Shahjahan’s past collections. The collection featured 25 innovative designs set in a rich color palette of Indus inspired shades featuring saffron, black, red, fuchsia, pink and more. One observed a diverse range of luxe fabrics including raw silk, cotton net, tulle and jamawar embellished with rich traditional handiwork featuring naqshi, dabka, sitara, pearls, French knots, colored resham and mukesh. In addition to womenswear, the collection also featured 5 accompanying menswear pieces.






Ammara Khan
The next designer label to follow was Couture House ‘Ammara Khan’ who made their runway debut with a collection titled “The Winter Palace: A Celebration of the Russian Tsarina”. The collection, inspired by the luxurious and opulent lifestyles of the Russian Royalty, comprised of structured jackets, tapered long trousers, floor-sweeping gowns, voluminous skirts, A-line flowing tunics and classic saris. The materials used included silk brocades, French laces, net, velvet and organza. Ammara Khan had employed exquisite age-old techniques of embroidery using silver and gold thread with meticulous craftsmanship, embellished with crystals, semi-precious stones and lustrous pearls. The color palette was inspired by the festive colors of the historic Winter Palace and the gowns and uniforms of The Tsars and Tsarinas, featuring hues such as rich gold, silvers, soft pastels, amber, taupe, Prussian blues, coral and ivory.






Ali Xeeshan Theater Studio

The finale of Day 2 was presented by the Ali Xeeshan Theater Studio who showcased a bridal collection of men’s wear and womenswear pieces titled “Baghawat”. The collection was inspired by a mix of the Ancient Roman civilization, warriors and the idea of defiance, which stemmed from the designer’s ambition to rebel against perceived ideas about beauty, elegance, propriety and most importantly, against the designer himself as an individual. One observed lush fabrics such as customized Shinghai, French velvet, French raw silk and jacquard in floor length jackets with high necks and beautifully tailored two piece sleeves, mid-calf length body-conturing dresses and corsets made with French patrons and boning, which provided structure and held the garment to the body. The ensembles were embellished in a vast array of motifs reminiscent of the Ancient Roman culture and were based in a vibrant spectrum of shades and hues that depicted passion and rebellion.






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